Gold medal for the brand LED Linear™
Berlin – Yesterday evening, 29th June 2017, the winners of this year’s German Brand Award were honoured at a festive gala held in the Deutsches Historisches Museum in Berlin. LED Linear™ was featured among the evening’s winners. The manufacturer of innovative linear lighting solutions was awarded gold in the German Brand Award category of ‘Industry Excellence in Branding – Lighting’ and winner in the category ‘Excellence in Brand Strategy, Management and Creation – Brand Strategy’.
‘LED Linear™ has succeeded in clearly positioning itself with a relatively interchangeable product. The secret to their success is an extraordinary product portfolio in which the main element, a modular component system, enables more than 20 million lighting solutions. This incredible diversity gives lighting planners and architects limitless freedom to do anything they want. And LED Linear™ succeeds in conveying this freedom in an exciting, extremely aesthetic manner, whether as inspiring print advertisements that impressively show what the products can do, on the Web or at a trade show stand, where the brand presents itself for a hands-on experience’, explained the jury. The LED Linear™ brand got the highest award "GOLD" in the category "Industry Excellence in Branding – Lighting". In the category "Excellence in Brand Strategy, Management and Creation – Brand Strategy" the Winner-Label was awarded for the concept "Customer orientation without limits”.
The German Brand Award is the award for successful brand management in Germany. Its aim: discover, showcase and reward groundbreaking brands and brand makers. Initiator of the competition is the German Design Council. Recipients are innovative brands, consistent brand management and sustainable brand communication as well as personalities and companies that are pioneering in the world of brands. Jutta Lichter (Head of Marketing) and Mara Dahmen (Junior Marketing Manager) are proud to receive this valuable award for the company.
“Gold” is awarded in the categories "Industry Excellence in Branding" and "Excellence in Brand Strategy, Management and Creation" for the top performance in branding within an industry or a discipline. LED Linear™ achieved the "gold medal" in the sub-category “lighting” with its global orientation and brand strategy. Brand and products are "Made in Germany", but the company is a "Born Global". A world trip requires flexibility and empathy for people, markets and opportunities. The unconditional focus on a global market niche brought the company around the world in less than 10 years.
In the categories "Industry Excellence in Branding" and "Excellence in Brand Strategy, Management and Creation" the up to 10 best brand strategies are awarded as Winner. Among the winners of the category "Brand Strategy" is LED Linear™. The company impressed the jury with its customer orientation. For the limitless possibilities of combination, the company gives the customer groundbreaking orientation aids. Whether in the catalog, online, by app or at trade fairs. Customer orientation in various ways: visual, haptic, fact-based. A brand to touch, try out and experience!
Initiator: the German Design Council
The German Design Council is an independent and internationally active institution that supports companies in efficiently communicating design expertise and also seeks to strengthen the broader general public’s understanding of design. Its activities focus on the areas of brand and design assessment and strategic design consulting as well as design research and knowledge transfer. Originally established as a foundation in 1953 by a decree of the German Federal Parliament, the German Design Council advocates good design through its competitions, exhibitions, conferences, seminars and publications. Currently, over 280 German and international companies employing more than three million workers are sponsors and members of the German Design Council.
Managing body: the German Brand Institute
The aim of the German Brand Institute is to enhance the crucial role that branding plays in the success of businesses on a national and international level. With the German Brand Award, the foundation honours outstanding brand management with a unique distinction.
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Press release (.docx)
Haus + Elektik 4/2017 (german)
Press release (online):
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